Behind Five Award-Winning Medical Device Web Experiences

The Marketing Medix team designed and produced a set of CONMED digital experiences that were later recognized with two Platinum and three Gold MarCom Awards across product, specialty, professional, and patient-facing pages.

Marketing Medix coordinated the content writers, video specialists, marketing leaders, product partners, digital experience leadership, and backend developers responsible for bringing the recognized pages to life.

The five recognized experiences

Marketing Medix designed and produced the five pages across custom UI/UX, front-end development, Sitecore implementation, content, video, product storytelling, and marketing coordination.

Start with one audience and one job

Medical web experiences often need to serve several audiences at once. That does not mean every page should try to serve all of them equally. A professional product page, a specialty hub, and a patient page each have a different primary reader and a different question to answer.

Architecture makes complex content usable

A medical device page may need product information, clinical context, procedural education, video, supporting resources, and a path to contact. Placing all of that on a page is easy. Making it understandable is the actual design problem.

Strong information architecture gives each content type a role. It establishes what the reader should see first, where deeper evidence belongs, and what action makes sense next. It also gives internal teams a clear structure for review instead of asking everyone to react to one long, undifferentiated page.

Reusable components protect quality

Tessa's documented contribution included designing and developing custom front-end components and building the experiences in Sitecore. That matters because a component is more than a visual block. A useful CMS component carries responsive behavior, accessibility expectations, content rules, and visual consistency into future pages.

Reuse also improves collaboration. Writers understand the available content patterns. Product teams know what evidence fits where. Developers can concentrate on meaningful exceptions instead of rebuilding the same interface repeatedly.

Content, video, and interface should be planned together

Video cannot rescue an unclear page, and a polished interface cannot compensate for missing information. The strongest experience comes from deciding how copy, media, interaction, and navigation support one another before production is complete.

That coordination is especially important for medical technology. The audience may need a concise overview first, followed by procedural or product detail in a format that respects their time. Text, video, and page structure should each carry the part of the explanation they handle best.

Cross-functional review is part of the design

The portfolio record names product, content, video, marketing, digital experience, and development partners. That collaboration is not administrative overhead. Each group sees a different risk or opportunity in the experience.

• Product partners protect technical accuracy and audience relevance.
• Content teams make complex information clear and scannable.
• Video specialists determine where motion adds understanding.
• Design and development teams protect usability, accessibility, responsiveness, and CMS integrity.
• Marketing leaders connect the experience to the wider campaign and customer journey.

What the recognition means for Marketing Medix

We do not treat awards as a substitute for business results. We treat this recognition as evidence of the standard our team has already delivered inside a complex global medical device environment.

The practical value for clients is the operating experience behind the work: define the audience, structure the information, build reusable systems, coordinate specialists, and measure what happens after launch. Recognition is welcome. A clear, useful, maintainable experience is the goal.